Title

Journal of Brand Management-Year end review 2015

RIS ID

104518

Publication Details

Powell, S. M. (2015). Journal of Brand Management-Year end review 2015. Journal of Brand Management, 22 (9), 715-720.

Abstract

A review and reflection on the research published in the Journal of Brand Management throughout 2015 that included two ground breaking special issues focused on the themes of: (i) Development and management of brands in China; (ii) Corporate heritage brands. Five other themes are also identified within the Volume; (iii) Brand measurement; (iv) Brand naming; (v) Rebranding; (vi) Brand and line extensions; and (vii) Anti-branding.

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Link to publisher version (DOI)

http://dx.doi.org/10.1057/bm.2015.41