Premises and promises of social media marketng in tourism

Authors

Ulrike Gretzel, University of ViennaFollow
Kyung Hyan Yoo, William Paterson University

RIS ID

100591

Publication Details

Gretzel, U. & Yoo, K. (2014). Premises and promises of social media marketng in tourism. Routledge Handbook of Tourism Marketing (pp. 491-504). United States: Taylor and Francis.

Link to publisher version (URL)

Taylor and Francis

Abstract

[extract] The term social media refers to a collection of technological applications and plateforms that were originally designed to support social interactions among individuals. While some of them (e.g. virtual communities) have been available for some time, there has been a recent surge in development of such applications, which has prompted a need to crate a summary term and to better understand their use.