Market segmentation approaches in tourism
Sara Dolnicar, University of WollongongFollow
Dolnicar, S. (2014). Market segmentation approaches in tourism. Routledge Handbook of Tourism Marketing (pp. 197-208). United States: Taylor and Francis.
Taylor and Francis
[extract] Marketing planning is widely acknoledged as critical to the success of organizations.
Please refer to publisher version or contact your library.
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