Title

Market segmentation approaches in tourism

RIS ID

100586

Publication Details

Dolnicar, S. (2014). Market segmentation approaches in tourism. Routledge Handbook of Tourism Marketing (pp. 197-208). United States: Taylor and Francis.

Abstract

[extract] Marketing planning is widely acknoledged as critical to the success of organizations.

Link to publisher version (URL)

Taylor and Francis

Please refer to publisher version or contact your library.

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