The promotion of domestic grid-connected photovoltaic electricity production through social learning
[extract] Use of grid-connected photovoltaics (GCPV), which involve the installation of photovoltaic panels (PV) on a roof or external wall and generating electricity for use and/or export to the grid, has been in its infancy in Australia. GCPV is arenewable source of power without environmental cost in producing electricity once installed or the need for land to be used and has minimal transmission or distribution cost [1 ], while having up front panel, inve1ter and instillation costs. Much of Australia has an ideal climate for generating solar energy with these technologies, as well as wind energy, and policy support by Governments in Australia for use of renewable energy has emerged over the last 5 to 10 years in large part in response to international targets for greenhouse gas emissions. Production of electricity in Australia has historically been predominantly from burning coal, and Australia retains a very high per capita emission of greenhouse gases. Government policy to increase use of renewable solar energy generation has been enacted with economic instmments such as rebates and gross feed in tariffs by Federal and State levels of government (electricity grids between states are not fully interconnected nationally). However, there has been meagre research on public familiarity and attitudes towards GCPV and the associated subsidies and feed in tariffs.