Title

A metacognitive perspective on the motivational benefits of planning across domains

RIS ID

98937

Publication Details

Tam, L., Dholakia, U. & Huang, Y. (2014). A metacognitive perspective on the motivational benefits of planning across domains. ACR Conference Proceedings: North American Advances (pp. 39-40). United States: Association for Consumer Research.

Abstract

We examine how plans made in one domain influence planning motivation in another unrelated domain. Consumers forming an abstract plan augmented with "why" considerations are more motivated to plan in a second domain compared those making concrete plans.

Link to publisher version (URL)

ACR Conference

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