Air travellers can't get no satisfaction - but it doesn't make them less loyal

Authors

Sara Dolnicar, University of QueenslandFollow

RIS ID

91520

Publication Details

Dolnicar, S. (2011). Air travellers can't get no satisfaction - but it doesn't make them less loyal. The Conversation, 1 December 1-2.

Link to publisher version (URL)

The Conversation

Abstract

Is it the comfort of the seats, the high standard of the food or the friendliness of the cabin crew that has us using the same airline time after time?