Title

Cross-cultural differences in social identity formation through travel blogging

RIS ID

87677

Publication Details

Lee, Y. & Gretzel, U. (2014). Cross-cultural differences in social identity formation through travel blogging. Journal of Travel and Tourism Marketing, 31 (1), 37-54.

Abstract

Blogs are an Internet application that continues to grow in popularity. Many blogs contain travel-related postings and, thus, are of importance for researchers and practitioners in the tourism field. Differences in blog use have been found across different cultures. This study seeks to test whether social identity theory can explain some of the differences in extent and type of blog use. A sample of 120 travel blogs written by Korean and U.S. bloggers about three different destinations (Paris, Hawaii, and Tokyo) was analyzed. The results show significant differences that fit the assumptions derived from social identity theory.

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Link to publisher version (DOI)

http://dx.doi.org/10.1080/10548408.2014.861701