Productivity and event management systems: the marriage of technology and special events
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The process of event management has evolved over the years to now being sophisticated, requiring strategy and innovation (Mules, 2004). While events and event management are gaining in recognition, it is still a rather young research field and further research is needed to improve knowledge in this area (Harris, Jago, Allen, & Huyskens, 2000). One area within the event management literature that has received very little attention is technology. Advances in information technology (IT) have changed the way special events are being managed. Previously, lack of standardization in the event management field has promoted distrust and a lack of credibility (Goldblatt, 2000) however, event management software enables organizations to standardize operations and incorporate systemic procedures (Kennedy-Eden & Gretzel, 2011). Event Management Systems (EMS) is one such software specifically designed to streamline event and meeting scheduling, aid in standardization of terms and procedures, improve communication, and maximize space optimization. These features are an attempt to increase productivity of the event manager through technology advancements however, much discussion still exists whether technology truly enhances productivity (Brynjolfsson, 1993; Brynjolfsson & Hitt, 1998).