A unique form of organization that has not received much attention is the emergency services organization, which is tasked with responding to crises and disasters such as floods, fires, hurricanes, tsunamis, and other natural and man-made disasters. Effective responses in such situations are reliant on the availability of archived information as well as on the effective real-time integration and utilization of data coming from various channels including sensors, satellites, social media feeds, photos, video and cell phone GPS signals or 'Big Data' (IBM 2012; Rich 2012). The effective management of these events also requires the collaboration and coordination of a range of government decision makers, emergency response stakeholders, and community-based non-government organizations (Chatfield, Fosso Wamba et al. 2010). The availability of real-time location-aware information, as well as the ability to effectively integrate and utilize information available with different autonomous agencies are key to effective decision making and resource deployment to respond to crises.