Social media change the name of the game in the tourism and hospitality industries

Authors

Ulrike Gretzel, University of WollongongFollow
Marianna Sigala, University of the Aegean
Evangelos Christou, Alexander Technological Institute of Thessaloniki

RIS ID

77798

Publication Details

Gretzel, U., Sigala, M. & Christou, E. (2012). Social Media Change the Name of the Game in the Tourism and Hospitality Industries. The European Financial Review, 20 Oct

Abstract

Summarizing major issues raised by their recently published book, the authors outline opportunities and challenges faced by the tourism and hospitality industries because of the growing importance of social media. Suggesting that industry players need a new game plan, they specifically address the need for strategic integration of social media across all business processes, including market research, new service development and knowledge management.