Title

Journal of Brand Management: year end review 2017

RIS ID

117393

Publication Details

Powell, S. M. (2017). Journal of Brand Management: year end review 2017. Journal of Brand Management, 24 (6), 509-515.

Abstract

A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the theme of (1) brand and co-created innovation. Six additional themes within the Volume include: (2) online and digital branding, (3) luxury branding, (4) brand personality, (5) brand experience, (6) brand equity and (7) corporate identity and branding.

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Link to publisher version (DOI)

http://dx.doi.org/10.1057/s41262-017-0078-9