Journal of Brand Management: year end review 2017
RIS ID
117393
Abstract
A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the theme of (1) brand and co-created innovation. Six additional themes within the Volume include: (2) online and digital branding, (3) luxury branding, (4) brand personality, (5) brand experience, (6) brand equity and (7) corporate identity and branding.
Publication Details
Powell, S. M. (2017). Journal of Brand Management: year end review 2017. Journal of Brand Management, 24 (6), 509-515.