Communicating within organisations using social media: a contextual case study and meta-analysis
In today's society, managers are either told to change to adapt to the fast moving needs of their organisation or see them die. Change can become a rather stressful activity when managers need to weigh up their goals and objectives with those of competing stakeholders. This is particularly important within a range of regional contexts due to the nature of how businesses operate in different jurisdictions. Clear, concise and timely information can smooth a change process or assist a change when being first implemented. In our modern world, organisations appear to be moving away from out-dated methods of communication towards those that are electronic in nature. Email, blogs, social networking and electronically connected sites have been the fashion in the last decade. This paper explores 14 cases where forms of electronic communications and in particular social media have been researched in organisations using a case study meta-analysis methodology.
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