Journal of Brand Management - Year end review 2016

Authors

Shaun M. Powell, University of WollongongFollow

RIS ID

112455

Publication Details

Powell, S. M. (2016). Journal of Brand Management - Year end review 2016. Journal of Brand Management, 23 (6), 601-611.

Abstract

A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 that included a special issue focused on the themes of (i) Corporate identity, branding, marketing, communication, and reputation. Seven additional themes within the Volume are identified: (ii) Brand engagement, (iii) Brand orientation, (iv) Brand counterfeiting and protection, (v) Online and digital branding, (vi) Brand and product naming, (vii) City branding, and (viii) branding in Higher Education.