This report is one of several data gathering processes implemented as part of Stage 2 of the ascilite research (January to September 2007). Full details of the ascilite project are provided in the ascilite/Carrick Exchange Proposal and Project Plan 2007. (See also reports by Phillips, Orrell and Millea (2007), and Lefoe, O'Reilly, Parrish, Bennett, Keppell and Gunn (2007)). For this segment of the research, ascilite conducted twenty-nine phone interviews with key practitioners drawn from Australian higher education, the Vocational Education and Training (VET) sector and a number of international projects. The data was analysed within a design-based research methodology. The findings will be validated by three ascilite reference groups and will form the basis for further research and data gathering from the sector.