RIS ID
36837
Abstract
‘Marketing and the Media in France’ is a final-year undergraduate module which integrates the development of key or transferable skills with the acquisition of subject-specific knowledge (of marketing and the advertising media in France) and the development of all four language skills. This case study provides an outline of the module, its aims and assessment methods, introduces some of the resources used to support the module and reviews student responses regarding the challenges and benefits of integrating key skills into a final-year module as they prepare to make the transition into the world of work.
Link to publisher version (URL)
COinS
Publication Details
Vedrenne, L. and Wagstaffe, S. (2009). 'Integrating key work skills in language modules', Languages in Higher Education Conference: Transitions and Connections (pp. 1-7). Southampton, UK: LLAS Centre for Languages, Linguistics and Area Studies.