Kahneman in practice
Thinking, Fast and Slow is impressive in style, scope, content and implications (Kahneman, 2011). It deserves to have a wide impact. Kahneman's work has had a major impact in scholarly circles for decades.
It would have been easy for him to continue with his research as usual, leaving the task of popularisation to others (e.g. Myers, 2002). Instead, he has risked his reputation by producing his own accessible treatment, adopting a different genre of writing. Although not as much of a page-turner as some others, his book is stimulating to read, with a pleasing mixture of personal anecdote, careful explanation of experiments and findings, and discussion of social relevance. Kahneman has set an example for other leading scholars on communicating to wider audiences.