Negotiating online computer games in East Asia: manufacturing Asian MMORPGs and marketing 'Asianness'
Dean Chan, University of WollongongFollow
Chan, D. 2008, 'Negotiating online computer games in East Asia: manufacturing Asian MMORPGs and marketing 'Asianness'', in A. Jahn-Sudmann & R. Stockmann (eds), Computer Games as a Sociocultural Phenomenon: Games Without Frontiers: War Without Tears, Palgrave-Macmillan, London. pp. 186
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