Title
From 'Hindolence' to 'Spirinomics': discourse, practice and the myth of Indian enterprise
Document Type
Journal Article
RIS ID
72571
Abstract
A resurgence in Hindu nationalism in India is accompanying a burgeoning interest in Indian spiritual values in global aspirational and management literature. This article traces the shift in understandings of the economic valency of Indian spiritual values outlining the popular relation of Hindu values to economic growth and management and leadership discourse and practice.
COinS
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Publication Details
Birtchnell, T. 2009, 'From 'Hindolence' to 'Spirinomics': discourse, practice and the myth of Indian enterprise', South Asia: journal of South Asian studies, vol. 32, no. 2, pp. 248-268.