Title

From 'Hindolence' to 'Spirinomics': discourse, practice and the myth of Indian enterprise

RIS ID

72571

Publication Details

Birtchnell, T. 2009, 'From 'Hindolence' to 'Spirinomics': discourse, practice and the myth of Indian enterprise', South Asia: journal of South Asian studies, vol. 32, no. 2, pp. 248-268.

Abstract

A resurgence in Hindu nationalism in India is accompanying a burgeoning interest in Indian spiritual values in global aspirational and management literature. This article traces the shift in understandings of the economic valency of Indian spiritual values outlining the popular relation of Hindu values to economic growth and management and leadership discourse and practice.

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Link to publisher version (DOI)

http://dx.doi.org/10.1080/00856400903049507