Title
Representation and textual analysis
Document Type
Book Chapter
RIS ID
35718
Abstract
Advertising or Marketing Communications for Food and Beverage Products shall not undermine the importance of healthy or active lifestyles nor the promotion of healthy balanced diets, or encourage what would reasonably be considered as excess consumption through the representation of product/s or portion sizes disproportionate to the setting/s portrayed or by mean otherwise regarded as contrary to Prevailing Community Standards.
Link to publisher version (URL)
COinS
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Publication Details
Bowles, K. (2010). Representation and textual analysis. In S. Cunningham & G. Turner (Eds.), The Media & Communications in Australia (pp. 49-63). Crows Nest, Australia: Allen & Unwin.