Representation and textual analysis

Authors

Katherine Bowles, University of WollongongFollow

RIS ID

35718

Publication Details

Bowles, K. (2010). Representation and textual analysis. In S. Cunningham & G. Turner (Eds.), The Media & Communications in Australia (pp. 49-63). Crows Nest, Australia: Allen & Unwin.

Abstract

Advertising or Marketing Communications for Food and Beverage Products shall not undermine the importance of healthy or active lifestyles nor the promotion of healthy balanced diets, or encourage what would reasonably be considered as excess consumption through the representation of product/s or portion sizes disproportionate to the setting/s portrayed or by mean otherwise regarded as contrary to Prevailing Community Standards.

Link to publisher version (URL)

Allen & Unwin