McKee, Neill, et.al. (eds) (2000)
Involving People Evolving Behaviour,
Southbound Press, Penang.
Reviewed by Khor Yoke Lim
Exploring the gap between knowledge and behavior has always been a central theoretical problem for communication planners and implementers involved in behavioral change. More often than not people are knowledgeable but their behavior shows otherwise. An archetypical example is smoking -- smokers know the negative effects of smoking but their knowledge contradict their behavior.
Recommended CitationLim, K. Y., Book review: Involving People Evolving Behaviour, Asia Pacific Media Educator, 9, 2000, 215-216.