Asia Pacific Media Educator

Article Title

Creativity on command


In the ongoing debate between nature and nurture, between biological determinism and behaviourism, behaviourists maintain that an individual has little control over inspiration and creativity and is a mere helpless recipient, waiting to be shaped and filled by positive or negative socialization. Contemporary social psychologists, on the other hand, build on genetic influences and tell us that a person’s social environment can activate potential. Since family socialization is critical to development of the child’s core identity, we seem to be condemning a person who fails to receive adequate love and nurturing. The truth lies somewhere in between. However, if we define “creativity” as the ability of a writer-reporter to uniquely configure a person or situation so that elements of the seemingly insignificant stand for the whole, then perhaps creativity can be cultivated by careful, thoughtful instruction and willing self-discipline.